A new brand foundation and digital presence introducing Carbon90 to the world and giving its carbon-market proposition a credible place to grow.
Overview
Carbon90 brings people, projects and capital together in carbon markets. We created the brand foundations, including the logo and business card, and designed their website.
Challenge
A young company in a technical, unfamiliar market has to earn trust fast, on every touchpoint — from the card they hand out to the site they point people to.
Our Approach
We established a simple visual foundation for the new brand, starting with the logo and extending it into the business card and website. The website was then structured to tell Carbon90’s story clearly, introduce its role in the carbon market and give its growing portfolio of projects a strong digital home.
Outcome
A cohesive brand and digital presence that gives Carbon90 greater credibility and a stronger platform for growth.
People now understand what we do much faster. That alone has made the website valuable to us. It feels less like an online brochure and more like a useful introduction to the business before a conversation even begins.